There are many new designers who want to enter the jewelry market. But what is expected out of them?
You don’t need to dream with your eyes open or shut. To transform your dreams into reality, you simply need to marry your knowledge to passion. And that’s exactly what Diane Reed, an electronics engineer did, when she began her online jewelry product store. She has more than 1,200 designs on fashion and costume jewelry and caters to both men and women.
Diane graduated from a leading university in telecom and began her professional career with an IT major. But her passion was to design jewelry and open an online jewelry product store. She soon started as an amateur designer and when her designs started winning praise, she quit her job and plunged full time into jewelry designing. Diane, by her own admittance, defies traditional perceptions. Fashion and technology usually doesn’t go together. But she is happy to have found her true calling. Diane is now the designer, merchandiser, and salesperson all rolled into one, and she is loving every moment of it.
Designing a jewelry piece, Diane says, has to be a well thought out process. At her online jewelry product store, Diane and her team decides on a story several months in advance. The market research team gives her comprehensive insights on customer demands, while Diane personally oversees the making of each piece. Watching the firm grow is her biggest satisfaction.
Secrets of the Art
Designing jewelry pieces that are relevant to customer demands is almost an interdisciplinary art. While thinking of some design pattern, the designer must be capable to ascertain the market potential of the final product. Besides, knowledge about the branding and marketing channels is undeniably a plus point. While setting up an online jewelry product store could be a clever idea, given the increasing popularity of eCommerce, a physical store too helps where buyers can come and check out the creations. Jewelry designing could be a rewarding career if you can grasp the various aspects of the trade like data affinity, business sensitivity, sensing consumer behavior patterns and devising a sound branding strategy could be the key.
Diane says that passion alone can’t get a jewelry designing enthusiast much far in his/her career. A formal training could be necessary. Being an apprentice to a leading jeweler could also help. The tricks of the trade can be learnt there.
State of affairs
Diane says that innovation in designs is what customers want these days. The traditional stereotype designs are not finding favor with buyers. Innovation is essential for fulfilling changing demands. Designers wanting to make it big must be aware of it. But there is a genuine lack of design-led innovations with senior jewelers still stuck with traditional 60s and 70s designs. Diane says that more young entrepreneurs should enter the market. But mere setting up an online jewelry product store is not enough. Most new designers merely stock products from other manufacturers and are not interested in building their signature brand. Diane also advises not to recycle the older designs but to come up with new ones that stamp originality.